The Pink Ribbon is an internationally recognized symbol for Breast Cancer Awareness. Breast cancer is the most common form of cancer in the female population of the world, and is especially prevalent in the Asian countries. Pakistan has the highest statistics for the spread of breast cancer in Asia, with 1 out of every 9 females being diagnosed with this ailment. Creating awareness and helping in the early diagnosis of the disease is the key factor in its damage control.
Playing its part in creating a well-informed society, NUST Community Services Club organized the Pink Ribbon event as part of the International Breast Cancer Awareness month. The main purpose was to create awareness about the malady that is breast cancer. The marketing strategy for the Pink Ribbon event was both, unique and whimsical. The invitations were attached to pink helium balloons and were sent to float all around the café. Contribution towards Hair to Help, in the form of hair donations for the victims of breast cancer, by our very own NUSTians was encouraged with the help of our sponsors, Alle’Nora and Porcelain!
At the event day itself, 19th October 2017, C1 was filled to the brim with a crowd that was full of energy! The main courtyard was closed, a feat which was not easy to accomplish- but NCSC delivered! Surmounting the vastness of C1 were widened eyes and flecks of pink. The floating pink balloons showcased the hope against the odds!
A hush fell over the crowd as the play began and the performers began captivating the crowd. They perfectly portrayed a roller coaster of emotions a cancer patient suffers through: the depression, the uncertainty, the pain, the absolute terror, and the eventual acceptance of her defeat.
In addition to being wildly successful, the play was especially poetic.
Pink was all around, it was la vie en rose,
It was life through rose colored glass,
It was life with a dash of awareness,
It was life with a hint of acceptance,
It was the Pink Ribbon, for the bekhabar!